Ai Hayata
Ai Hayata
The Challenge: Create an experience that introduces new users to the Samsung lifestyle.
All life begins at your phone. We focused on the theme of connectivity to center our concepts around.
Our unboxing map followed the natural progression of a user’s journey connecting Samsung’s peripheral components to their phone in a slow reveal.
The impact of joy when the journey completes is the full reveal of all the products on one discovery level. The user has now acquired all they need to start their life with Samsung.