Ai Hayata
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Biotone

Packaging design for a beauty company

Branding + Graphics // Structure Design

Branding + Graphics // Structure Design

The Challenge: Design a gift pack that looks like “rays of sunshine on top of a lake”.

Strategy // Unboxing Experience

Strategy // Unboxing Experience

The impact of joy on brand-loyal users made a single discovery level the ideal experience, thoughtfully showcasing a beloved product set upon reveal.

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